Harley-Davidson, Inc. (HOG)
- Previous Close
34.78 - Open
34.64 - Bid 35.02 x 1000
- Ask 35.77 x 900
- Day's Range
34.19 - 35.53 - 52 Week Range
25.43 - 44.16 - Volume
1,294,877 - Avg. Volume
1,810,043 - Market Cap (intraday)
4.667B - Beta (5Y Monthly) 1.46
- PE Ratio (TTM)
7.18 - EPS (TTM)
4.94 - Earnings Date Oct 24, 2024
- Forward Dividend & Yield 0.69 (1.95%)
- Ex-Dividend Date Sep 16, 2024
- 1y Target Est
42.88
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
www.harley-davidson.com6,400
Full Time Employees
December 31
Fiscal Year Ends
Sector
Industry
Recent News: HOG
View MorePerformance Overview: HOG
Trailing total returns as of 10/14/2024, which may include dividends or other distributions. Benchmark is
.YTD Return
1-Year Return
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5-Year Return
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Statistics: HOG
View MoreValuation Measures
Market Cap
4.67B
Enterprise Value
10.33B
Trailing P/E
7.18
Forward P/E
7.64
PEG Ratio (5yr expected)
2.22
Price/Sales (ttm)
0.83
Price/Book (mrq)
1.36
Enterprise Value/Revenue
1.74
Enterprise Value/EBITDA
10.39
Financial Highlights
Profitability and Income Statement
Profit Margin
11.39%
Return on Assets (ttm)
3.84%
Return on Equity (ttm)
20.14%
Revenue (ttm)
5.95B
Net Income Avi to Common (ttm)
677.67M
Diluted EPS (ttm)
4.94
Balance Sheet and Cash Flow
Total Cash (mrq)
1.28B
Total Debt/Equity (mrq)
219.83%
Levered Free Cash Flow (ttm)
1.44B
Research Analysis: HOG
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Harley-Davidson: Lowering Moat Rating to Narrow From Wide as Market Share Languishes
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
RatingPrice TargetAs Recreational Product Demand Slows, Harley Pares Back Shipment Outlook to Defend Brand
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
RatingPrice TargetHarley-Davidson Earnings: Firm Profit Suffers Over Remainder of 2024 as Shipments Skid to a Halt
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
RatingPrice Target