How consumers respond to tariffs is 'the big question' for retailers

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Walmart (WMT) topped fiscal third quarter earnings expectations, raising guidance amid potential economic headwinds from increased tariffs under the Trump administration. TD Cowen Senior Research Analyst Oliver Chen provides insights into the retailer's strategic positioning and potential tariff implications.

Chen highlights Walmart's competitive advantage, noting the company's massive scale and commitment to everyday low prices, which places it in "a great negotiating place." While the business appears robust, potential tariff increases could significantly impact consumer dynamics.

"The main variable is what percentage of these increases can be passed on to consumers," Chen explains. He warns that tariff-driven price increases could pressure lower and middle-income consumers already experiencing economic strain.

"Many companies will be impacted, and those with scale will benefit more," Chen emphasizes. He explains management teams have been considering potential tariffs and preparing strategic responses. However, the key variables remain how retailers adjust pricing and consumer reactions to these potential changes.

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This post was written by Angel Smith