DraftKings upgraded to Overweight: Analyst explains why

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DraftKings (DKNG) received an upgrade from Barclays to Overweight from Equal Weight. The firm also raised its price target of the stock to $50 per share from $41.

Barclays Director and Equity Research Analyst Brandt Montour, who issued the upgrade, joins Yahoo Finance to discuss the reasons behind his call and what it could mean for the company moving forward.

When asked about the company's recent acquisition of the lottery app Jackpot, Montour says: "We think about that business as a very rich customer acquisition pool. These are customers that obviously play the lottery, right? And I think there's going to be a very good overlap between people that play the lottery and people that are willing to sports bet or try internet casino on their phones. We talked about parlays, which is basically sports bets that become kind of like a lottery ticket, like picking five or six or seven different outcomes of a game, or two games or three games, that you have to hit all of them correctly to get a very large payout. It's like a long-odds option or like a lottery ticket. I think there's going to be a lot of overlap there."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Nicholas Jacobino

Video Transcript

JOSH LIPTON: Shares of DraftKings higher today after getting an upgrade to overweight from Barclays. Let's now bring in the analyst behind that call, Brandt Montour, Barclays senior equity research analyst for gaming, lodging, and leisure.

Brandt, it is good to have you on the show. So you're a DraftKings believer, Brandt. You go to overweight. Your target here goes to 50. How come, Brad? Just walk us through the argument of why this one is now a buy.

BRANDT MONTOUR: Now, thanks, Josh, for having me on the program. I and my team have come to really appreciate the strength of the underlying online sports betting market, the underlying i-casino market. And, essentially, the outlook for these two combined businesses and the ultimate size for these businesses.

So we took up our expectation for the size of these businesses. We've been especially impressed by DraftKing's ability to gain and sort of sustain top two market share across both of those businesses. And we also think that there's sort of an emerging trend of parlay play and parlay business is good for margins, is good for whole we call hold in the Casino businesses, which is how much the sportsbooks keep of the betting volumes. And so that has a tailwind as well.

So there's multiple a couple of things. Keeping DraftKings growing here. And we thought it was a good time to enter into the fray on a 10% pullback over the last couple of weeks.