Amazon (AMZN) didn’t become the tech and retail giant it is today by sitting back and watching its competitors do business. The Jeff Bezos-founded company has long been seen as ruthless on prices and a relentless innovator, but at the core of those things is the notoriously cutthroat Amazon culture, believed to be a win-at-any-cost mindset. But Amazon’s ways may be catching up to it, with the Federal Trade Commission (FTC) on the attack against the company for its alleged monopolistic behavior. So what’s next for Amazon and its investors?

Yahoo Finance Executive Editor Editor Brian Sozzi talks with Wall Street Journal reporter Dana Mattioli about her explosive new book, "The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power." Neuberger Berman senior research analyst Daniel Flax — who has long covered tech stocks such as Amazon — also joins the conversation.

Key video moments:

00:00 - Dana Mattioli and Dan Flax join Opening Bid
01:00 - The Amazon culture driven by Jeff Bezos
09:00 - What does Amazon's fierce competition mean for its employees and shareholders?
12:10 - FTC anti-monopoly lawsuit against Amazon
17:07 - How AWS stands as a separate business