Shake Shack sales are still growing without discounting: CEO

In This Article:

Fast-casual restaurant Shake Shack (SHAK) reported same-store sales to have grown by 4.4% in its third quarter. The burger chain also topped Wall Street estimates for the quarter.

To talk more about restaurant's performance, Shake Shack CEO Rob Lynch sits down with Brooke DiPalma and Brad Smith on Catalysts.

"There's been a race to value, a lot of the big national players have discounted a lot. And at Shake Shack, we've stayed true to delivering the highest quality premium products, and we've been able to keep our traffic positive despite the macro headwinds," Lynch tells Yahoo Finance, adding: "Everyone loves Shake Shack. So, we've actually seen growth amongst all [income] cohorts. And, in fact, our internal analytics show that we're one of the few brands whose value perception has actually improved over the last year."

The company isn't anticipating any price strategies on its menu as inflation is expected to hold ahead of 2025, Lynch further explains.

"We are always trying to strike the right balance, but our roots are in fine dining," Lynch states, responding to the return of the chain's black truffle burger.

To watch more expert insights and analysis on the latest market action, check out more Catalysts here.

This post was written by Luke Carberry Mogan.