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In this episode of Stocks In Translation, Yahoo Finance's markets and data editor Jared Blikre and senior reporter Alexandra Canal welcome Bhargav Shivarthy, co-founder and CEO of Pricing Culture, an AI-powered startup that processes large datasets to generate actionable content.

“What we focus on, on Pricing Culture, is literally taking large data sets… [and] building indexes with them, talking about the market for that stuff and making it available to professionals that can view the data-driven narratives and make a call,” says Shivarthy. With 91 percent of investment managers using or planning to integrate AI into their strategies, there could be significant demand for Pricing Culture’s insights.

The team also breaks down sentiment — the general attitude or feeling toward a topic (ie. the stock market). “Sentiment is really great,” Shivarthy explains. “There's retail investor sentiment … There's institutional sentiment … and all these are now trackable,” says Shivarthy. Using Pricing Culture, investors can “scan the world of sentiment and bring forth anomalies” for human experts to make a call on how that could impact a stock or portfolio.

Finally, they explore what data the investment community seeks. “We definitely see more traction amongst hedge funds. They're just used to this kind of stuff and they buy a lot of data. They've been using algorithmic trading for a while.”

Twice a week, Stocks In Translation cuts through the market mayhem, noisy numbers and hyperbole to give you the information you need to make the right trade for your portfolio. You can find more episodes here, or watch on your favorite streaming service.

This post was written by John Tejada.