Super Bowl weekend is knocking at the door and it could be one for the record books as Americans expect to wage a record $23 billion worth of sports bets over Sunday's Big Game. DraftKings (DKNG) Co-Founder and CEO Jason Robins joins Yahoo Finance Live to discuss what this year's Super Bowl signifies for the sports betting world.

"Obviously, this is the biggest weekend of the year for us,” Robins says, stipulating not just for sports bets but for when "we acquire and activate the most customers."

Robins finds there to be more interest from a wide variety of fans, that have been brought in by Taylor Swift and her proximity to the defending champions, the Kansas City Chiefs.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Eyek Ntekim

Video Transcript

AKIKO FUJITA: Well, this Sunday's Super Bowl is expected to be one for the history books with a record 67.8 million Americans expected to wager an estimated $23 billion, according to the American Gaming Association, as the big game heads to Las Vegas for the first time ever. For more on what to expect, we are joined by DraftKings CEO Jason Robins. Jason, it feels like all the forces have aligned for DraftKings going into the Super Bowl.

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You're in Vegas. You've got the Super Bowl. You've got all the fans looking to bet here. Talk to me about the windfall you're looking at. How big are the numbers going into this weekend?

JASON ROBINS: Oh, we report earnings next week, so I can't really get into numbers. But obviously, this is the biggest weekend of the year for us. It's not just the biggest weekend from a betting volume standpoint, it's also when we acquire and activate the most customers.

You just showed the huge number of Americans that are betting. Most of them still betting in the illegal markets. Still a ton of room left to grow just by tapping into people who are already betting with more state legalization, just more adoption of legal mainstream sports betting.

RACHELLE AKUFFO: And Jason, how much are you seeing outside of the supporters of the teams who are already supporting this game? For your regular non-football viewer, of course, because of Taylor Swift also coming in to watch these games as well and perhaps wanting to place a flutter there, how much of an expansion are you seeing in terms of getting new audiences into sports betting?

JASON ROBINS: Well, anecdotally, we're certainly hearing it. It's still early. Believe it or not, most of the action actually comes in in more of like the Saturday, Sunday time frame.