'Taylor Swift effect' attracting women bettors: FanDuel CEO

In This Article:

Super Bowl weekend is here, and $68 million Americans are set to wager $23.1 billion in bets, according to an American Gaming Association survey. Amy Howe, FanDuel CEO, joins Yahoo Finance Live to discuss the nature of the sports-betting environment leading up to the big game.

“There is no doubt we’re going to set some records his year,” notes Howe, who sees “a tremendous amount of excitement” about player propositions.

Howe sees the “Taylor Swift effect,” as having created “a game within a game,” as there is an increase in interest from women, likely connected to this.

Looking ahead, Howe says she is “excited” for growth, following FanDuel’s parent company, Flutter Entertainment (FLUT), going public.

Howe notes that responsible betting and working with states to transfer “black market” bettors to responsible betting is a priority for the company.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Eyek Ntekim

Video Transcript

BRAD SMITH: Football fans gearing up to watch Super Bowl 58, while sports bettors place their final wagers. A record 68 million Americans plan to wager approximately $23 billion on the game.

FanDuel expecting this Super Bowl to be its biggest single event in 2024. For more on this, we bring in FanDuel CEO Amy Howe. Amy, great to catch up with you. Look, big weekend here ahead, as we're expecting so much eyeballs, impressions, fanfare, and as well dollar flow around the Super Bowl.

What is the handle that FanDuel is anticipating going into this event?

AMY HOWE: Well, thank you for having me. It's always so fun to be with you guys. Listen, there's no doubt, we're going to set some records this year. Every Super Bowl is a record for us. We're heading into it with phenomenal momentum.

We just came off the NFC Championship, which was the single biggest day we've ever had. In fact, I think at our peak, we had 60,000 bets per minute. But there's something for everyone.

If you go on the FanDuel app, you'll see over 600 pre-live markets, great live betting offerings this year. And as you can imagine, there's a tremendous amount of excitement around the player props. Travis Kelce, of course, Patrick Mahomes, . Christian McCaffrey. But there's really something for everyone.

One of the big player props there the props that has really taken off is the correct score. Took off on a social channel. It's one of the most popular folks thinking that the Chiefs are going to win 31 to-- or sorry. Yeah, 31 to 21, the 49ers.