Top ETF trends heading into 2024

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With the Federal Reserve signaling rate cuts in 2024, a potential Santa Claus rally on tap, tax-loss harvesting activity, and positioning for the new year, there is a lot of money moving around the market right now. Some of that money is going into ETFs, with a space that has seen inflows surge recently.

ETF Think Tank Director of Research Cinthia Murphy joins Yahoo Finance Live to explain some of the trends driving money into ETFs. Some of the trends she is seeing are investors "looking for a little quality, look for economic moat" and "things like your free cash flow companies, your cash cows, or shareholder yield ETFs."

Watch the video above hear which ETFs Murphy says are benefiting from these trends.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Video Transcript

RACHELLE AKUFFO: Well, let's take a look at what we're seeing with markets. All three averages in the green this morning. Now, the S&P 500 just shy of that record set in January of last year, increasing inflows into ETFs helping fuel the most recent rally.

According to Morningstar Direct, more than 70 mutual funds have converted to ETFs since early 2021 and three dozen of those have happened in 2023 alone. SPDR, S&P 500 ETF has seen the biggest inflows, raking in $20.8 billion, the largest amount since the fund began in 1993 according to Bloomberg Intelligence. To discuss how investors should position themselves going into 2024, let's bring in Cinthia Murphy, ETF Think Tank director of research. She joins us as part of our ETF report brought to you by Invesco QQQ.

Thank you for joining us this morning. So we know a lot of people had some of this cash on the sidelines that they had then put into mutual funds. But then seeing them convert it into ETFs, what do people need to know going into the end of this year and heading into 2024 about how to play this smartly?

CINTHIA MURPHY: Yeah. Hi, it's been a crazy month so far this year. I mean, as you pointed out, the amount of money going into a fund like SPY, the S&P 500 ETF, and some of these large-cap equity ETFs has been massive. I mean I think SPY took in something like $35 billion in the last week alone. So there's been a lot of positioning going into 2024.

Now, what's important to remember here is a couple of things. In December, we tend to see big flows into ETFs anyway traditionally. Not only there's a seasonality to the market where US equities tend to perform well in December, I saw a statistic recently that said 70% of the time the Dow Jones industrial average is up in December regardless of the market environment. So it's a good time for US equities in general.