Wingstop (WING) posted its first quarter earnings, beating estimates with $0.975 earnings per share against an expected $0.76. The company also reported a same-store sales growth of 21.6% in the US.

Wingstop CEO Michael Skipworth joins Yahoo Finance Reporter Brooke DiPalma for Wealth! to give insight into the company's performance and how the fast food chain plans to capitalizing on its success.

Skipworth elaborates on what he refers to as 'hyper-personalization,' using company data to improve the customer experience: "Our digital sales for the first quarter were a record 68% of total sales. That's allowed us to amass a massive database of 40 million users strong. We have invested in this data, enriched the data that allows us to not only inform our marketing strategy, but with the launch of our proprietary tech staff, My Wingstop, we're able to lean into hyper-personalization, and really personalize that computer order journey, that we believe will bring guests back sooner, bring them back more frequently, and drive check as well, which we're excited about."

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Nicholas Jacobino