Starbucks’ New CEO Plans to ‘Fundamentally Change’ Ailing Coffee Chain’s Strategy. Here’s How.

Starbucks’ New CEO Plans to ‘Fundamentally Change’ Ailing Coffee Chain’s Strategy. Here’s How. · Barrons.com
Sabrina Escobar
4 min read

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The company posted preliminary results last week, missing estimates. New CEO Brian Niccol’s is expected to outline an improvement plan.

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