In this article, we will take a look at the top 15 Countries With Most Bumble Users. If you want to skip our overview of the global dating industry, you can take a look at our top picks of Top 5 Countries With Most Bumble Users.
The digital world has changed our lives in many ways. As many aspects of interaction go digital, there is an increasing number of people looking to find love online. In the United States, online dating is the most common way of meeting potential partners for people under 30, as this report by ASU indicates. In the last few years, the interest in dating apps has increased greatly, which means that the dating industry is a fast-growing one. These trends are projected to have an upward trajectory in 2024 according to Enterprise Apps Today as the dating industry continues to boom. However, Bumble Inc.'s (NASDAQ:BMBL) average revenue per user slightly decreased to $22.64 from $23.01 in Q4, 2023.
In a short 9 years, Bumble Inc. (NASDAQ: BMBL) has gone from a promising dating app to an instant success in the industry. Today, it is available in 190 countries throughout the world, leading to 42 million worldwide users. Headquartered in Austin, Texas, it has 700+ employees according to a report by Bizzjournals. Reports by Cascade show an average of 23 million matches per week across the globe. So what really is Bumble’s selling point? What makes it successful when there are already so many dating apps available?
For one, it’s the way the app works, which is different from mainstream dating apps. It gives women greater control over their dating lives and activities. They can take the first step in initiating conversations. They have to send the first message, which means that they are not bombarded by messages from men. When two people match, the woman has 24 hours to respond before the match expires. As a dating app made for women, it has attracted widespread attention, even though nearly 66% of its users continue to be male according to this article by roast.dating. It has a base version which is free to use, while extra features like Superswipe require premium access and a subscription fee.
Bumble Inc. (NASDAQ: BMBL) is fast growing as one of the biggest dating platforms in the world. It currently has the second-highest share in the dating market after Tinder. According to a report by Backlinko, Bumble Inc. (NASDAQ:BMBL) claimed a 19% share of the US dating app market. The same report shows how Bumble’s market share has increased from 17% in 2019 and has nearly doubled since 2017 (when it stood at 10%).
Bumble has not just restricted itself to dating options. By diversifying the services it provides, it has expanded its customer base. In 2016, it introduced Bumble BFF, which can be used to find and make new friends. In 2017, Bumble Bizz was introduced, offering networking opportunities with the same model of women making the first move, improving its revenue by nearly 240 million USD, according to an article by Business of Apps. It is constantly updating and modifying its features to improve the customer’s experience. Recently, it has introduced a privacy detector that can alert the user and automatically blur inappropriate content. Unwanted users can be reported and blocked. At the same time, it is looking to launch Deception Detector, an AI tool that will be used to weed out fake profiles and make for safer use overall.
Bumble’s commitment to growth and innovation in the dating world seems stronger than ever. In January 2024, Bumble CEO Lidiane Jones hired three high-level employees who had formerly worked at Slack, demonstrating a dedication to taking the app a step further. This is part of its shuffling exercise in the top management, which heralds the next chapter of growth for the company. This is to be marked by an intense focus on product, innovation, and the brand.
Given the wide variety of dating apps, Bumble is important and stands out for several reasons. It has strong privacy and safety options. It is a better option for women. Our article looks at Bumble usage in countries based on monthly traffic.
For this article, we measure country-wise Bumble usage based on monthly traffic, the data for which was gathered from sources like SimilarWeb, Semrush and others. For countries not listed, monthly traffic and data were estimated from net revenue figures. These numbers were estimated from sources including Similarweb and Hit. So let’s get right into it. Here are the top 15 countries with the most Bumble uses.
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15 Countries With Most Bumble Users
15. Thailand
Monthly Traffic In January 2024: 0.31 Million
15th on our list is Thailand, a major tourist destination. Bumble is the 2nd most commonly used dating app in Thailand according to Similarweb. This high number of users can be attributed to Bumble’s convenient interface and high demand.
14. Japan
Monthly Traffic In January 2024: 0.36 Million
Bumble’s market in Japan continues to grow. In December 2023, it generated a revenue of 1.3 million USD, according to JapanDev. It is 14th on our list of 15 Countries With Most Bumble Users.
13. United Arab Emirates (UAE)
Monthly Traffic In January 2024: 0.43 Million
13th on our list is the United Arab Emirates. The global, cosmopolitan UAE has recently started making inroads into the dating industry. Bumble is a great option for speed dating, which means that its popularity in the UAE is fast growing.
12. Italy
Monthly Traffic In January 2024: 0.45 Million
12th on our list of 15 Countries With Most Bumble Users is Italy. It has made significant inroads in Italy’s local dating scene. Italy contributes to nearly 2.4% of online dating usage for Bumble.
11. France
Monthly Traffic In January 2024: 0.55 Million
Busy lifestyles and a growing reliance on technology have made online dating a popular choice for individuals seeking romantic relationships. France, housing the city of love, is high in terms of traffic from dating sites. While Bumble is not the most commonly used dating app in France, it still attracts a significant audience, making up 1.7% of Bumble’s global traffic according to Similarweb.
10. Singapore
Monthly Traffic In January 2024: 0.6 Million
Bumble’s women-oriented approach has also reached Singapore’s borders. According to a report by DatingAdvice.com, The app is extremely common among Singaporeans and was the most commonly used dating app in the country with 10.55k monthly downloads on average.
9. Australia
Monthly Traffic In January 2024: 0.9 Million
Bumble is showing no signs of slowing down in Australia. Therefore, Australia is placed 9th on our list of 15 Countries With Most Bumble Users. More than 2 million people in Australia are currently registered on Bumble, as of February 2024 according to Hit. It had 55.7k monthly downloads in 2023, according to this report by AppMagic.
8. Mexico
Monthly Traffic In January 2024: 1.20 Million
Eighth on this list is Mexico, where a significant percentage of the youthful population uses dating apps. The average monthly traffic that Bumble gets from Mexico stands at 1.20 million, making it one of the countries with the most bumble users.
7. Brazil
Monthly Traffic In January 2024: 1.29 Million Compared to most parts of the world, Brazil has a high number of Bumble users. Specifically, Brazil is one of the landscapes where Bumble is a top-grossing app.
6. Canada
Monthly Traffic In January 2024: 1.40 Million
Canada, although a significantly smaller market for online dating than its neighbor, still accounts for around 6% of Bumble’s monthly users according to Semrush.
