4 Discount Retail Stocks to Invest In Ahead of Holiday Season

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With the holiday season just around the corner, bargain hunters are on the streets to grab the best deals on products. It is not a hidden fact that economic uncertainties and inflation have led many budget-conscious consumers to prioritize value-driven purchases, making discount retailers like Costco Wholesale Corporation COST, The TJX Companies, Inc. TJX, Ross Stores, Inc. ROST and Burlington Stores, Inc. BURL a go-to destination for shopping. This shift in consumer behavior creates a unique opportunity for investors to capitalize on the expected surge in holiday spending at discount retailers.

Discount retailers typically thrive during the holiday season as they offer a wide range of products at competitive prices, attracting value-conscious shoppers. Whether it is seasonal décor, gifts or everyday essentials, these retailers provide a variety of options that cater to diverse customer needs. Their ability to quickly adapt to market trends and consumer preferences makes them well-positioned to capture increased foot traffic and sales.

Moreover, many discount retailers have been investing in enhancing their digital presence to meet the growing demand for online shopping. As shoppers increasingly seek convenience, retailers that effectively blend in-store and online experiences are likely to see substantial growth. This strategic approach not only drives sales but also strengthens customer loyalty, providing an additional boost during the holiday rush.

According to the Mastercard Economics Institute, U.S. retail sales, excluding automotive, are anticipated to increase by 3.2% between Nov. 1 and Dec. 24. This forecast reflects a slight improvement over the 3.1% increase witnessed last season. Per the report, online spending is expected to rise 7.1% year over year. With a proactive approach and customer-centric offerings, retailers will try to seize every opportunity the season presents.

Here are four must-own discount retail stocks that are well-positioned for strong performance.

Past-Year Stock Price Performance of COST, TJX, ROST & BURL

Zacks Investment Research
Zacks Investment Research


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4 Top Retail Stocks

Costco: Leveraging Membership Model for Success

Costco has been navigating the market’s ups and downs pretty well. The discount retailer’s growth strategies, better price management and decent membership trends have been contributing to its performance. These factors have been aiding this Issaquah, WA-based company in registering decent sales numbers. The company's distinctive membership business model and pricing power set it apart from traditional players. We believe a favorable product mix, steady store traffic, pricing strength and strong liquidity should benefit Costco.

The Zacks Consensus Estimate for Costco’s current financial-year sales and earnings per share (EPS) implies growth of 7.5% and 10.2%, respectively, from the year-ago period’s actuals. This Zacks Rank #2 (Buy) company has a trailing four-quarter earnings surprise of 2%, on average. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.