Max Levchin -- Founder and Chief Executive Officer

Thank you, Zane. It was another killer quarter, as you all can see. I will stick to the tradition of having fewer comments so long as the results are good. We're firing all pistons.

We're getting ready for a really good holiday season. Everything looks very nice, spreading the engines to fly across the Atlantic, etc., etc. Back to you, Zane.

Zane Keller -- Director, Investor Relations

Great. Thank you, Max. With that, we will now take your questions. Operator, please open the line for our first question.

Questions & Answers:

Operator

[Operator instructions] We'll take our first question today from Andrew Bauch at Wells Fargo. Please go ahead.

Andrew Bauch -- Analyst

Hey, guys. Nice set of results here and thanks for the question. Just could you unpack the uplift to revenue as a percentage of GMV for the full year and then RLTC coming up nice from 10 to 20 basis points and what are the drivers of that?

Michael Linford -- Chief Financial Officer

Yeah. Thanks for the question. The business continues to have really strong unit economics. We're able to earn more through both the interest income from the pricing initiatives.

I think that benefit has largely played through. We continue to enjoy benefits in the capital markets, so impacting things like gain on sale. And, of course, we have further upside with merchant fees in the form of improvements like with you're seeing with Visa Flexible Credentials. And those flow through -- those all flow through to the bottom.

So you know, I think about the revenue improvements flowing through to the margin as well.

Andrew Bauch -- Analyst

Yeah. I understand. I thought I would assume that you guys were planning on reinvesting some of the excess RLTC back in for growth. So maybe if you just kind of expand upon the thought there?

Michael Linford -- Chief Financial Officer

We still want to do that. I think we're still in a position where we've got a healthy amount of margin that we can invest in and we will do that and we'll do that in the form of foregone revenue you know 0% or APR incentive offers. We'll also do that in the form of operating expense investments, we want to make down the P&L. But overall, there's still a healthy amount of benefit flowing through.

Andrew Bauch -- Analyst

Great. Thank you, Michael.

Operator

Next we'll hear from Jason Kupferberg at Bank of America.

Unknown speaker -- -- Analyst

Hi. This is actually Nate on for Jason. But nice to start results here. I think, Max, you previously talked about RLTC margins above 4% means you're not approving enough people, you know, below 3%.

It's not enough. I mean it's not great enough leverage. Just like looking at 2Q here like the guide implies a margin about 3.8% on RLTC and 2Q is typically a low point in terms of margins. So just curious like can I get some more color on like your current underwriting posture and like where you expect RLTC margin specifically to trend?

Max Levchin -- Founder and Chief Executive Officer

Great question. Thank you. Our posture is largely unchanged. We obviously monitor the results all the time.

And on any given week, we are tuning settings in that way, but there's not been a major movement upwards or downward from the approval standpoint. You're exactly right. We were able to enjoy some very healthy consumer growth in the numbers in Q1 because we found ourselves with capital to put forward toward some incremental approvals. We'll continue tuning that as we go forward.

And you're right, Q2 is typically low points. We feel good about what we're seeing in the -- in front of us right now. But again we always dance from the point-of-view of having really strong credit results and everything else kind of falls out of that. We won't compromise on that.

Everything else is driven by goals versus numbers. Michael?

Unknown speaker -- -- Analyst

Thank you.

Michael Linford -- Chief Financial Officer

And look I think we actually are pretty optimistic on the margin in the back half of the year as well. I don't want to skip that point. The results in Q2 are going to be strong, the 3.8% as you suggested. We're going to have good unit economics this quarter, we believe.

But we're also going to have strong performance in the back half of the year as well. I just want to double click a little bit on the capital side. I do think there is really constructive capital markets out there for us right now and that does cause certain quarters, including Q2 to maybe a little bit outperform what we would consider to be more of a run rate quarter for Q2. But again, for the full year, this is where we want the business to be, in the higher end of the 3% to 4% range.

Operator

Thank you, sir. Our next question today will come from the line of John Hecht at Jefferies.

John Hecht -- Analyst

Good afternoon, guys. Congratulations on another good quarter. I guess one of the trends we're seeing out there now is a pretty big pickup in secondary market activity. I think that's tied to kind of interest rate movements and credit trends and so forth.

How does that impact your thinking about kind of what balance sheet management, retention versus sale and so forth, given those trends?

Michael Linford -- Chief Financial Officer

Yes. So the market forward flow whole loan purchasers is really, really strong right now. The credit performance that we've delivered over the past year and a half combined with the real understanding of the value of the short-duration asset and the disciplined managers that we have at Affirm have put us in a really strong position and where we think at or near the top of the pack of producers of these assets. Alongside that, the dynamics on the supply side of that capital with trends like the private credit trend have created an environment that's very, very good for us.

And so we will continue to benefit from that. But like when the -- whenever we have one funding channel that is in high demand or we can maybe benefit from in the near-term, we're still very careful to make sure that we create a stable funding base across all of our channels. You've seen our ABS execution also be very consistent and that has served us very well. And in fact our ABS execution helps our forward flow execution.

The two work together. And the I would not read the very constructive forward flow market as a suggestion that we don't want to continue to grow our ABS business as well, which, of course for our revolving deals are still consolidated onto the balance sheet. What I do think is true is that the warehouse funding channel for us is a channel that we can continue to maintain but not grow as a percentage of total platform portfolio given the robust forward flow and ABS market reception.

John Hecht -- Analyst

Perfect. Thanks.

Operator

James Faucette with Morgan Stanley. Please go ahead with your question.

James Faucette -- Analyst

Great. Thank you very much. I wanted to just quickly touch base on kind of the outlook for 0% promotions as we go into the holiday season. Typically, this would be where we'd see some strength.

And I'm wondering kind of tying that back to the RLTC commentary, a lot of times because of the MDR differences that can provide some RLTC benefit as well. So just help us think through that potential as a driver and promotion for the holiday season? Thanks.

Max Levchin -- Founder and Chief Executive Officer

Sure. We're certainly no strangers to leveraging zeros and we are seeing really great excitement from the merchants as we head into the holidays. Don't really want to give any numerical guidelines here, but suffice to say, feel very good about it, seeing a lot of demand. See, what else can I share? Certainly, successfully using it as a way of enticing new consumers to give us a try.

I think that's an important lever that we have been quite successful in. Obviously, there's plenty of surfaces where merchants are excited to advertise that they have a gimmick-free, late fee-free promotion where you also pay no interest. And so we expect to draft behind our best merchant partners advertising campaigns, which are always beneficial to our cause. So lots of goodness to come.

I think we'll also see -- I alluded to that in my letter. We are in a process of harmonizing our financial programs, which is the fancy term we use for various promos, both fixed APRs, reduced APRs, and 3% APRs. You will see consistency across multiple channels, card and digital wallets included, which is going to be very exciting because those are higher frequency, at least some of them are, and card obviously a huge outlier there. And then with all those things combined, we just expect more, more of that volume.

Michael Linford -- Chief Financial Officer

And I'll maybe add, I think the strong unit economics in the business right now combined with a pretty favorable outlook that we have on the next quarters to come puts us in a position where we get to be pretty aggressive. I do think we were constrained over the past couple of years where we had a little bit of catch up to do. We're very front-footed right now in our ability to meet those merchants where they are to price very competitively and to be very aggressive. And that's a really good position to be in.

We're obviously very mindful about the economics of these promotions and so we're careful about them. But we're in a very different spot than we were a couple of years ago where we actually feel like we can be pretty aggressive here right now.

James Faucette -- Analyst

Great. Thanks

Operator

Vincent Caintic at BTIG. Please go ahead with your question.

Vincent Caintic -- Analyst

Hi. Good afternoon. Thanks for taking my question. Wanted to go back to the discussion about margins.

So it was nice to see the guidance for the adjusted operating income margin now above 20% and then the guidance for the fiscal second quarter of the 21% to 23%. So I wonder if you could maybe discuss sort of what are you expecting in terms of longer-term operating income margins where you think you can operate? It seems like the 21% to 23% is sort of in that mid to high 3% RLTC. Where do you think that can get and the run rate going forward? Thank you.

Michael Linford -- Chief Financial Officer

So we're not updating our long-term outlook and certainly not going to touch the 3% to 4% framework that we've had out there forever. So like just know that those are -- those are still as they were. But it is obvious that we're running above the margin framework that we put out just about a year ago at the Investor Forum and that's not lost on us. We think part of that's because the pace at which we were able to drive operating leverage in the business exceeded our own expectations.

And part of that's because we now have our eyes set on achieving the next financial milestone, which is profitability down the P&L. And we still feel like we're in a really good position to do that. And I think once we do, I think we'll be in a position to update where we would expect the business to be longer-term. But I would also reiterate a statement that we made last summer and I think we can repeat it on the Q1 call.

We expect to continue to grow margins from here. We think there's still more operating leverage in this business and believe that we can continue to grow margins from here.

Vincent Caintic -- Analyst

OK. Great. Very helpful. Thank you.

Operator

Our next question will come from Dan Dolev at Mizuho. Please go ahead sir.

Dan Dolev -- Analyst

Hey, guys. Thanks for taking my question. Great results as always. Max, we noticed that active consumer growth accelerated again.

Can you maybe touch a little bit on the factors behind the acceleration? Thank you.

Max Levchin -- Founder and Chief Executive Officer

Hi, Dan. Thank you for the question. Consumers love Affirm, just more coming our way. The probably the most important lever, jokes aside, is we have the margin.

Obviously, you saw the outsized print last quarter. This quarter is no slouch either. We feel great about the bottom line economics and we're able to reinvest them in deeper approvals, more compelling new consumer deals. We're also just getting smarter and smarter about reengaging consumers that had one transaction a year, two transact, three times a year or you just saw we clipped five transactions a year, which is a new front digit for us on that one.

So just many different efforts. We focused very deliberately on active users this quarter and sorry I keep repeating this, but every time Affirm team decides to do something, it is rarely overnight, but it is never not successful. We have a very good track record of delivering on a goal we set in front of us. We're never the zero to 60 in half a second, but once we get going, there's no stopping us.

And so this quarter's explicit goal was we want more new users, we want more active users, we want higher frequency, and all of that has happened and we're not stopping. We'll have a lot more of that in store.

Dan Dolev -- Analyst

Cool. Amazing. Thanks, Max.

Operator

Rob Wildhack at Autonomous Research. Please go ahead with your question.

Rob Wildhack -- Analyst

Hi, guys. Maybe just to start, I wanted to get your certainly early thoughts on the U.K. launch. I mean how have the conversations there gone with merchants? And I'm curious why you think or what you think is your right to win in that already pretty competitive market.

Max Levchin -- Founder and Chief Executive Officer

Yes. So it was actually, if I do say so myself, a little unbelievable. So we went to the -- so we've been pre-selling in the U.K. I think I'm now allowed to say that word.

For a long-time, we were on offense with the right word to use. But we've been in the market initially quietly and then less quietly talking to merchants. That includes the folks we know from the U.S. and Canada markets sort of bringing them or bringing Australia along for the right in the U.K.

And then, of course, we've built a sales team in the U.K. We have an amazing leader in the U.K. market named Ruth, who has been with us for over a year now, leading the sales effort. And she was just really, really instrumental to the initial reception we're getting, which is very strong.

And the merchants that talked to us, both of those groups basically bring out two key reasons why they can't wait for us to get very active in U.K. market. One, the longer-term monthly payment products, so six months on, not the paying for 45-day product, but three months, six months, 12 months on and on and on, it's just not well served. It is not really a well-addressed need in the U.K.

and people there need their prams and their couches and their TVs just as much as they do in the U.S. Right now, the only competitor in that space really are banks and no comment on how well-liked that is. And so we're very excited to deliver. Also doesn't hurt to be fee-free and not compounding interest and all that good stuff.

So we expect a lot of demand for our longer-term products. In fact, that's what we're really focusing on when we go to the U.K. The other maybe slightly more subtle version of what's happening in the U.K. market, we are very clear about our business model.

We're just trying to help folks buy things and not confuse them with other things. The market may be well developed, but there's a lot of innovation, the kind that merchants don't necessarily enjoy. We're coming in as a pure player that is just going to be helpful for more sales and merchants are unequivocally excited about that. So very early, very excited.

I just spent some time with our launch partner, Managing Director at a company called Alternative Airlines. And we're crossing dozens and dozens of transactions and they're quite pleased with what they're seeing. And it hits exactly that need where it's longer terms, higher tickets, people need a little bit more time to pay, etc. So we're quite excited about U.K., big anglophile, can't wait to ride my bike in outside London.

So I'll be spending a lot more time in London.

Michael Linford -- Chief Financial Officer

OK. And a reminder.

Rob Wildhack -- Analyst

And then bigger --

Michael Linford -- Chief Financial Officer

Sorry, go ahead.

Rob Wildhack -- Analyst

Yes. Can I go -- bigger picture, Max. And relatedly I wanted to ask about the competitive landscape more broadly. I appreciate your thoughts on the U.K.

At the same time you have players from overseas who are showing up on Apple Pay and maybe drifting into some longer duration products. I mean, it seems like the competitive boundaries of the last couple of years might be shrinking. Would you agree with that characterization? And then how would you think about sustaining growth and expansion without igniting some kind of competitive race to the bottom?

Max Levchin -- Founder and Chief Executive Officer

You know, I will needlessly remind you that in an extremely competitive U.S. market, we are over a third of the volume and half -- more than half the revenue. There's a reason for that. What we do is really, really hard and it also turns out to be really, really valuable.

These longer terms aren't just a, you know, what we should give people more time to pay, it would be great to do it without late fees. It's a huge competitive moat. Underwriting is a very difficult thing to do. You have to have massive infrastructure to mine the data that you get.

It's not enough to have and store the data. You actually have to know what to do with it. You have a huge machine learning team. You have to have a compliance team to make sure the machine learning team uses the data in the ways that are permissible versus not and so on and so forth.

And so our moat has been our willingness to do the hard difficult thing without compromise and we're bringing that to other markets. The battle has been brought to us in the U.S., so we've held off the onslaught better than I think anybody expected and continue to do so. We're bringing the battle to them in Europe and in the U.K., not the other way around. I can't wait to ride my bike or at least watch some quality Tour de France racing there.

Sorry the bike memes are a little thing. I'll stop.

Operator

[Operator instructions] We'll hear from Reggie Smith at J.P. Morgan.

Reggie Smith -- Analyst

Hey, guys. Congrats on the quarter. I had two questions. One is super quick.

I wanted to make sure, I guess, you issue a process that talked about increased scrutiny on sponsored banks. I wanted to make sure that that would not impact the growth of the Affirm card? That should be a quick answer. But then, I think bigger picture, I'm curious if there are any like nuances in terms of underwriting consumers in the U.K. versus the U.S.

and how you guys go about kind of building out your underwriting knowledge there as you kind of enter that new market?

Max Levchin -- Founder and Chief Executive Officer

Great. The short answer to your question is, no, it will not. We're very excited about rolling out of the card and are accelerating it of all things. I think regulatory scrutiny increasing is a thing you experience if you're small and unknown to the regulators.

We've been big and getting much bigger quarter after quarter. We're very familiar with all of our regulators. We engage with them regularly. We have invested in compliance appropriately and the regulatory scrutiny on us is what it is and they will continue doing.

And frankly, we're proud to have the engagement that we have. And so, that part, we're going to be just fine. We're not dependent on any one provider incidentally. So we're quite careful to ensure that no matter what sort of ups and downs regulatory or otherwise appear on the horizon for our providers, we have ways to make sure that we're unaffected.

On the U.K. underwriting, it's going to be great. We have the infrastructure, we have the people, we have the knowledge and we have a decade of building an underwriting engine from nothing to something very, very powerful. We're coming in very prepared, with a lot of experience.

Our machine learning team, I think the tenure of the folks in it is the longest at Affirm. So the guy who runs our underwriting and machine learning test has been with the company almost as long as I have and he has seen the build out of the baby little Affirm ITACs 1.0 and is now sitting on POS v12 launch, if I remember correctly, and so he's just had an enormous amount of experience and the folks around him are trained by him and it's a brilliant team. U.K. is a little bit different.

It's not enormously different. We spent a lot of time consulting with the local equivalents of the credit reporting agencies. We know a lot of people who have lent money in the market to get the knowledge primed, but ultimately, we will build the engine the same way we did it in the U.S. by scaling our loan book, looking at the results and fine tuning and gathering proprietary data that we can continue squeezing incremental value into the curve from.

Reggie Smith -- Analyst

Thank you. Is there anything you can talk about in terms of the nuance in that market that anecdotally like consumers are different from American consumers in any way payback spending anything you can share?

Max Levchin -- Founder and Chief Executive Officer

Empirically not yet. It's been like, I don't know, eight days of transactional data live or something along those lines. The first payment defaults haven't hit yet. So we'll speak to that probably toward next quarter.

But I mean, as always, we measure seven times cut once. So we'll be deliberate. We'll be very careful. We very cautiously rolled out our merchant rollout timeline is not or timeline/pipeline is not accidental.

We know exactly what we'll do next. So far so good. And obviously we have a lot of early signals that we monitor. Most importantly, in fraud and abuse.

We feel good about that. And again it's exactly the sort of thing that prognosticating now is pointless, but in 34 days from the first loan, we'll tell you exactly how the very first cohort is doing and we'll certainly be watching it like hawks and continue tracking all these metrics.

Reggie Smith -- Analyst

Of course, you will. Perfect. Thank you.

Operator

And Jill Shea with UBS. Please go ahead. Your line is open. Jill Shea, your line is open.

You may have us on mute.

Jill Shea -- Analyst

Sorry about that. Thanks for taking the question. You've noted in the shareholder letter that as it relates to funding that declining benchmark rates will be a tailwind to RLTC. Can you just touch on your view on the path of funding costs in light of the current interest rate outlook? And maybe help us think about the magnitude and pacing of the benefit as we move through the year?

Michael Linford -- Chief Financial Officer

Yes. So the way to think about rate impacts on our business on the way down was really the same way on the way up. And the kind of full benefit or full impact on the P&L is about 40 basis points for every 100 basis points of rate movement. But that takes about a year to a year and a half to play through.

You know we were really experiencing still the rising rate, the impact of rising rates through the first part of this calendar year, even though rates had stopped moving well before that. And so we would expect the declining rates to be tailwinds, but to be tailwinds marginally and take all the time to flow through the P&L. But a good Rule of Thumb is 40 basis points of benefit in terms of cost for every 100 basis points of rate movement. That being said, we do think because we're able to operate at the higher end of our margin structure right now.

We would not anticipate flowing that through to margin. We would anticipate that to be part of what we're able to reinvest back in really compelling consumer and merchant offers.

Jill Shea -- Analyst

Very helpful. Thank you.

Operator

And that was our final question from our audience. Gentlemen, I'll turn it back to you for any additional or closing remarks that you have.

Zane Keller -- Director, Investor Relations

Thank you all for joining today. We appreciate your time and look forward to speaking with you again next quarter.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Zane Keller -- Director, Investor Relations

Max Levchin -- Founder and Chief Executive Officer

Andrew Bauch -- Analyst

Michael Linford -- Chief Financial Officer

Unknown speaker -- -- Analyst

John Hecht -- Analyst

James Faucette -- Analyst

Vincent Caintic -- Analyst

Dan Dolev -- Analyst

Rob Wildhack -- Analyst

Reggie Smith -- Analyst

Jill Shea -- Analyst

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Affirm (AFRM) Q1 2025 Earnings Call Transcript was originally published by The Motley Fool