Vision Set by New Owner & Chairman David C. Chung will Establish an Innovation Pipeline for The Mental Wellness Company?

NEW YORK, Nov. 1, 2024 /PRNewswire/ -- Amare Global The Mental Wellness Company?, today announces new executive leadership, including Amare executive Richard Higbee who has rejoined as General Manager of the Americas. This appointment follows a series of strategic leadership appointments that mark a significant step forward in Amare's mission to lead the wellness category with innovative and efficacious products, further underscoring the brand's commitment to fostering mental wellness on a global scale.

"Rich is a visionary leader with an established track record of overseeing accelerated growth in North America while focusing on the consumer in a highly competitive market," shares Amare Global Owner & Chairman David C. Chung. "Rich was vital to the founding of Amare Global, and his strong commitment to mental wellness makes him well-suited for our next phase of growth."

Higbee will oversee a best-in-class strategy that advances commercial operations to drive product awareness, consumer acquisition, retention, and growth in North America while leading education, sales programming, and customer and field sales communications.

"I am beyond humbled to rejoin Amare as General Manager of the Americas, a company that I am so proud to have been a part of from the very beginning," says General Manager of the Americas Richard Higbee. "I look forward to engaging our talented team with a strong framework that diversifies our consumer reach and prioritizes innovative products and programs."

Chief Executive Officer Asma Ishaq adds, "Rich and our leadership executives are uniquely poised to execute our global vision, champion our commitment to innovation, and promote value across operations, IT, marketing, and all aspects of our organization. Their combined expertise in the consumer wellness category will undoubtedly strengthen Amare's position as a leader in the mental wellness industry, steering us toward an even brighter and more innovative future."

Strategic Executive Leadership Appointments

Chris Beck joins as Chief Information Officer, bringing over 25 years of global IT leadership experience, including senior roles at global corporations and nimble startups, such as Tapestry, Merrill Lynch and Harry's, Inc. Beck will spearhead the scaling of Amare's technological capabilities, advancing IT business growth strategies, and enhancing enterprise-level systems.