EXCLUSIVE: Worksport Accelerates B2B Growth as Dealers Snap Up New AL4 Pre-Orders
In This Article:
On Tuesday, Worksport Ltd (NASDAQ:WKSP) announced a milestone in its business-to-business (B2B) sales growth and the newly initiated pre-order campaign for its highly anticipated AL4 Premium Tonneau Cover.
In the last four months, Worksport has achieved over 200% growth in Dealer Account sales of its Worksport-branded products, with key dealers in most major areas across the USA and Canada.
The company says the growth is attributed to the surging interest in high-quality, aggressively priced tonneau covers that meet the demands of today’s market.
Worksport has shipped hundreds of displays to crucial dealer accounts across the United States. These retail display units will perpetually convert into dealer sales, representing a considerable long-term dealer-level growth objective, the company said in the press release.
These display units have generated a 31% conversion rate. Worksport’s sales team is working towards 100% sales conversion due to each retail display unit installed in dealer showrooms in the USA and Canada.
CEO Steven Rossi: “Our strategic deployment of display stands has not only expanded our dealer network but has also yielded an exceptional conversion rate of 31%.”
With over 17,000 dealers in the U.S., strong dealer interest signals a substantial opportunity for continued sales growth.
Worksport announced its first-ever B2B order from a customer in Puerto Rico, consisting of initial crates of hard and soft covers. This marks a significant expansion into new territories.
Following the recently announced production schedule of the AL4Premium Tonneau Cover, Worksport is beginning to book pre-orders from key dealer and distributor accounts in the USA and Canada.
Pre-ordering will end in November when the Worksport sales team expects significant early demand and orders.
The company said several top-tier national U.S.-based distributors are discussing pre-ordering the AL4, reflecting strong market confidence in the product.
Worksport will continue to expand its dealer network while attracting new distributors to enhance scale and market reach.
Price Action: WKSP stock closed higher by 8.05% at $0.7931 at Monday.
Also Read:
Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market.