It is usually uneventful when a single insider buys stock. However, When quite a few insiders buy shares, as it happened in The Character Group plc's (LON:CCT) case, it's fantastic news for shareholders.

While we would never suggest that investors should base their decisions solely on what the directors of a company have been doing, we do think it is perfectly logical to keep tabs on what insiders are doing.

Check out our latest analysis for Character Group

Character Group Insider Transactions Over The Last Year

Over the last year, we can see that the biggest insider purchase was by Founder Kirankumar Shah for UK￡188k worth of shares, at about UK￡2.70 per share. That means that an insider was happy to buy shares at around the current price of UK￡2.81. That means they have been optimistic about the company in the past, though they may have changed their mind. If someone buys shares at well below current prices, it's a good sign on balance, but keep in mind they may no longer see value. In this case we're pleased to report that the insider purchases were made at close to current prices. We note that Kirankumar Shah was both the biggest buyer and the biggest seller.

Over the last year, we can see that insiders have bought 139.60k shares worth UK￡378k. On the other hand they divested 139.60k shares, for UK￡378k. In the last twelve months there was more buying than selling by Character Group insiders. The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

There are plenty of other companies that have insiders buying up shares. You probably do not want to miss this free list of undervalued small cap companies that insiders are buying.

Are Character Group Insiders Buying Or Selling?

In the last quarter we saw Founder Kirankumar Shah spend UK￡55k on shares. However that only slightly eclipses the sales, UK￡55k worth of sales. Looking at the net result, we don't think these recent trades shed much light on how insiders, as a group, are feeling about the company's prospects.

Insider Ownership Of Character Group

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. It appears that Character Group insiders own 21% of the company, worth about UK￡11m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.