GenAI Becoming Part of Workplace Transformation in U.K.

In This Article:

Organizations are preparing for GenAI as part of broader plans to improve productivity, sustainability and employee experience, ISG Provider Lens? report says

LONDON, October 21, 2024--(BUSINESS WIRE)--Organizations in the U.K. are preparing for greater adoption of generative AI within the next 12 to 18 months as part of their overall workplace transformation programs, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens? Future of Work – Services report for the U.K. says enterprises and public sector organizations are turning to service providers for help identifying GenAI use cases, conducting pilot deployments, developing large language models, and creating governance frameworks in preparation for broader GenAI adoption in the future.

GenAI is part of an ongoing trend of workplace transformation in the U.K. spurred by the COVID-19 pandemic and the rise of hybrid work, which has become increasingly common in the U.K. More than half of new job listings in the U.K. allow employees to work remotely for one or more days each week, the report notes, as companies respond to workers seeking flexibility.

Global economic challenges and geopolitical uncertainty in Europe, talent shortages and recent labor unrest, marked by widespread strikes for better pay and working conditions, are additional factors that underscore the need for investment in workplace technologies, the report says.

"The future of work is constantly evolving to assimilate new business models and meet dynamic customer demands," said Iain Fisher, director, ISG Provider Lens Research. "U.K. organizations are turning to technology providers to support their workplace transformations as they seek increased productivity, sustainability and improved employee experience across all digital workplace services."

Leading providers of experience management (XM) services now offer a more comprehensive management layer to oversee and evaluate interconnected systems, the report notes. By focusing on XM, organizations not only promote a happier and more productive workforce but also identify friction points and challenges in digital transformation initiatives that inhibit the adoption of workplace technology, the report says.

The driving force behind most workplace transformations is potential cost savings, the report notes, but forward-looking organizations also realize they can create value by streamlining complex processes and tasks to improve sustainability and employee experience.