Leftovers: Nestlé unveils Coffee mate Cold Foam | Butcherbox bundles holiday meat and whisky
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Coffee mate rises to the top
Once known for its creamers, Coffee mate is aiming to have a deeper presence in the caffeinated beverage space with its latest product launch.
The Nestlé-owned brand is introducing Coffee mate Cold Foam that consumers can add to their drinks. The foam comes in three flavors: Italian Sweet Crème, Nestle Toll House Brown Butter Chocolate Chip Cookie and French Vanilla.
The Coffee mate offering has a proprietary mess-free dispensing tip for light and fluff. It also has 25% less sugar than the leading cold foam creamer and 25% more servings than competitors, according to Nestlé.
The company estimated with 20% of coffee drinkers liking a whipped topping on their beverage, and iced coffee consumption on the rise, that its cold foam will benefit.
“We've been leveling up modern coffee drinkers' cups for decades with our broad selection of coffee creamers, and now we're pioneering fun, flavor and texture with our newest innovation,” Daniel Jhung, president of Nestlé USA's Beverage Division, said in a statement.
Coffee mate Cold Foam will be available in January at select retailers nationwide.
Nestlé’s move into Cold Foam is the latest by a CPG company to take strong equity with an existing brand and use it to enter a nearby category to grow sales and boost consumer recognition of a product.
Last October, Nestlé brought Coffee mate into iced coffee, marking the brand’s first major innovation for the brand since its inception more than 60 years ago.
—Christopher Doering
Butcherbox gets bundled in holiday cheer
In the spirit of the holiday season, Butcherbox and Bruichladdich Distillery are joining forces to unveil box bundles tailored to holiday season gifting and entertaining.
The Cheers & Chops bundle costs $175 and includes bacon, top sirloin, premium steak tips, boneless pork chops, gulf shrimp, and The Classic Laddie – a single malt Scotch whisky made from 100% Scottish barley and matured in a range of casks.
Both bundles also come with recipe pairings including a Pork Schnitzel with a Hebridean Whisky Sour along with Beef Bourguignon with a ‘Not Your Classic’ Manhattan will be used as examples of how consumers can enjoy their cuts and drinks.