Less Cheer This Year: Nearly Half of Canadians Report Feeling Less Holiday Spirit Than Last Year

CNW Group
5 min read

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With nearly one third (30%) of Canadians stating that lighting a candle lifts their holiday spirit, Yankee Candle has officially arrived just in time for the holidays.

TORONTO, Nov. 14, 2024 /CNW/ - A new survey commissioned by Yankee Candle, a leader in home fragrance, found that 45% of Canadians are feeling less holiday spirit than they did last year and 42% find the season a lonely time.

Less Cheer This Year: Nearly Half of Canadians Report Feeling Less Holiday Spirit Than Last Year (CNW Group/Yankee Candle®)
Less Cheer This Year: Nearly Half of Canadians Report Feeling Less Holiday Spirit Than Last Year (CNW Group/Yankee Candle?)

With 59% of Canadians saying the holiday season makes them feel stressed, what's bringing them down? Canadians report financial stress (49%), family conflicts (36%), holiday crowds (40%), unrealistic expectations (33%) and colder, shorter days (33%) as the top reasons for their dampened holiday spirit.

Yankee Candle is coming to town, just in time for the holidays
Yankee Candle, with 55 years' experience crafting premium quality, long-lasting scented candles, is hoping to help light up the holidays and spark joy as it officially launches nationwide in Canadian retailers.

"When we found that Canadians are in need of holiday spirit this year, we knew it was time to officially bring Yankee Candle to Canada," says Jenny Leach, Vice President and General Manager, Newell Brands Canada. "Nearly one third (30%) of Canadians say that lighting a candle lifts their holiday spirit. That's because our candle fragrances are known to spark joy by evoking memories and emotions when you smell them."

Fragrances that spark joy
After simply enjoying the smell of a scented candle in their home during the holidays (63%), Canadians say scented candles set the tone for the holidays (35%) and create ambiance when hosting guests (33%). Nearly one quarter (23%) also agree that it's not the holidays without a scented candle in their home.

"Many people know anecdotally that lighting their favourite candle can instantly lift their mood, but there's a scientific reason for that," says Taylor Perlis, Senior Fragrance Evaluator, Yankee Candle. "When a fragrance is inhaled, it directly stimulates the limbic system, the part of the brain tied to emotion and memory. One smell could transport you back in time, flooding you with nostalgia and cheer."

Helping Canadians confidently gift a fragrance they'll love
Nearly half (47%) of Canadians worry about whether others will like the gifts they choose. This concern contributes to stress, with 57% dreading holiday shopping. When it comes to gifting, 43% of Canadians say scented candles make great gifts but picking a fragrance that the recipient is sure to love can be a challenge.

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