Sustainable Bakery Packaging: Top Trends to Watch at IDDBA 2024

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Vancouver, British Columbia--(Newsfile Corp. - June 4, 2024) - good natured Products Inc. (TSXV: GDNP) (OTCQB: GDNPF) (the "Company" or "good natured?"), a North American leader in eco-friendly food packaging, bio-based plastic extrusion and plant-based products, today announced that Paul Antoniadis, Chair and CEO of good natured?, will be featured at a live session covering sustainable packaging trends at the International Dairy Deli Bakery Association (IDDBA) trade show, the largest industry-only gathering for dairy, deli, bakery and foodservice industries, being held in Houston on June 9-11, 2024.

Good Natured plant-based bakery packaging on display

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Sustainable packaging innovation is at the forefront of discussions in advance of the show, and IDDBA has emphasized that this focus is driven by a combination of factors, including heightened expectations from consumers regarding the health and environmental impact of the food choices they make.

These trends are also part of the Company's continued efforts to provide simplified, helpful guidelines for businesses to navigate key considerations when selecting the best sustainable packaging solution for their food products.

Top 2024 Bakery Packaging Trends:

  1. Sustainable Materials Take Center Stage: The shift towards eco-friendly packaging continues to gain momentum. An overwhelming 77% of consumers say eco-friendly packaging is important to them, making it a defining factor in their decision-making process. Consumers increasingly expect to have a values alignment with their favorite brands, and bakers can attract discerning, conscious consumers by adopting sustainable ingredients and packaging.

  1. Freshness and Product Visibility Are Key Considerations: Ensuring product freshness is essential to maintaining consumer confidence. Packaging solutions that provide reliable seals and innovative closures will remain a strong focal area. The Company's Ready-to-Eat Report also found that 86% of consumers are more likely to buy a product if they can see it first. The trend toward product visibility is particularly relevant for bakers, who put tremendous time and energy into making their indulgent confections as beautiful to admire as they are to eat.

  1. Affordable Luxury Dominates: In 2024, packaging must still cover the basics of product display and protection, but also respond to current economic conditions by considering smaller, portioned options to make indulgences more accessible. By optimizing packaging for sustainability, aesthetics and price point, bakers can attract consumers seeking high-quality, visually appealing treats that align with their budget.