Athletic apparel company Under Armour (NYSE:UAA) announced better-than-expected revenue in Q3 CY2024, but sales fell 10.7% year on year to $1.40 billion. Its non-GAAP profit of $0.03 per share was below analysts’ consensus estimates.

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Under Armour (UAA) Q3 CY2024 Highlights:

• Revenue: $1.40 billion vs analyst estimates of $1.38 billion (1.1% beat)

• Adjusted EPS: $0.03 vs analyst estimates of $0.19 (-$0.16 miss)

• EBITDA: $189.5 million vs analyst estimates of $148.7 million (27.5% beat)

• Management raised its full-year Adjusted Operating Income guidance to $175 million at the midpoint

• Gross Margin (GAAP): 49.8%, up from 48% in the same quarter last year

• Operating Margin: 12.4%, up from 9.1% in the same quarter last year

• EBITDA Margin: 13.5%, up from 11.5% in the same quarter last year

• Free Cash Flow was -$367.2 million, down from $18.66 million in the same quarter last year

• Constant Currency Revenue fell 10% year on year (-1.1% in the same quarter last year)

• Market Capitalization: $3.64 billion

Company Overview

Founded in 1996 by a former University of Maryland football player, Under Armour (NYSE:UAA) is an apparel brand specializing in sportswear designed to improve athletic performance.

Apparel, Accessories and Luxury Goods

Within apparel and accessories, not only do styles change more frequently today than decades past as fads travel through social media and the internet but consumers are also shifting the way they buy their goods, favoring omnichannel and e-commerce experiences. Some apparel, accessories, and luxury goods companies have made concerted efforts to adapt while those who are slower to move may fall behind.

Sales Growth

A company’s long-term performance is an indicator of its overall business quality. While any business can experience short-term success, top-performing ones enjoy sustained growth for multiple years. Over the last five years, Under Armour’s sales were flat. This shows demand was soft and is a tough starting point for our analysis.

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or emerging trend. Under Armour’s recent history shows its demand has stayed suppressed as its revenue has declined by 3.1% annually over the last two years.

We can better understand the company’s sales dynamics by analyzing its constant currency revenue, which excludes currency movements that are outside their control and not indicative of demand. Over the last two years, its constant currency sales averaged 2.2% year-on-year declines. Because this number aligns with its normal revenue growth, we can see Under Armour’s foreign exchange rates have been steady.