VEON’s Jazz Enters Partnership to Support Local-Language AI LLM Development in Pakistan

Amsterdam, Dubai and Islamabad, 05 November 2024 – VEON Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital operator, announced that Jazz, its digital operator in Pakistan, has signed a memorandum of understanding (MoU) with the National University of Sciences and Technology (NUST) and the National Information Technology Board (NITB). This collaboration aims to develop Pakistan’s first indigenous Large Language Model (LLM) to serve under-resourced regional languages, supporting digital inclusivity in AI technologies. The LLM will focus on Urdu and include datasets for Pashto and Punjabi.

Digital resources in “low-resource languages” – languages beyond English, Spanish, French, Mandarin, Arabic, German, and Japanese – remain scarce, creating an AI language gap that impacts user experience, deepens bias, and widens the digital divide. VEON’s partnerships in Pakistan and Kazakhstan, alongside the integration of local-language AI tools in its digital services across six countries, are aimed at bridging this gap and fostering AI inclusion.

In Pakistan, this collaboration marks a strategic milestone, as it will help to empower thousands of individuals, businesses, and organizations with advanced AI tools in their native languages. The envisioned LLM is expected to drive innovation in AI applications, boosting productivity and accessibility in critical sectors like healthcare, education, and agriculture.

Aamir Ibrahim, CEO of Jazz, said, “Innovation in AI and LLMs is critical for Pakistan’s future, and we are committed to developing a locally relevant environment that meets the unique needs of our communities. Through this partnership with NUST and NITB, we can help close the digital divide, empowering our teachers, doctors, and farmers by providing them with tools and information in their native languages. This collaboration is a national cause that will drive exponential progress in digital inclusion. In the coming months, we aim to have a functional model that will lay the foundation for transformative AI framework in Pakistan.”

Shaza Fatima Khawaja, Pakistan’s Minister of IT & Telecommunication observed, “This partnership marks a pivotal moment for Pakistan’s digital future, enabling us to preserve and promote our linguistic and cultural heritage through advanced AI. By bringing together the strengths of academia, industry, and government, we’re not only building a platform that reflects Pakistan’s unique perspective but also positioning ourselves to lead in emerging technologies. Initiatives like this are essential, not just for our technological aspirations but for safeguarding our sovereignty and advancing our global standing. At the government level, we will work to establish the necessary policies, resources, and frameworks to ensure this initiative’s success over the years.”