In late November 2023, NASCAR announced their new media rights agreements for the Cup Series that would run seven seasons beginning in 2025, lasting through 2031. These TV partners include FOX Sports (FOX), NBC Sports (CMCSA), Amazon Prime Video (AMZN), and TNT Sports, a division of Warner Bros. Discovery (WBD).

This week on Yahoo Finance Sports Report, host Joe Pompliano talks with NASCAR president Steve Phelps about the growing excitement from these media partnerships as the racing empire heads into the new season, which starts in February 2025.

“I’m excited about the distribution itself because it’s a mix of over-the-air [networks], network cable, and then streaming,” Phelps tells Pompliano.

Working alongside partners like Fox, which also has rights to the Super Bowl, or Warner Bros. Discovery, which has TNT and streaming platform Max, allows NASCAR to maximize its promotion across different networks and platforms, ultimately leading to a potential growth in viewership.

“I think we’re really positioned well to maximize the promotional value that we are going to receive from these terrific media partners.”

Yahoo Finance Sports Report with Joe Pompliano, a vodcast brought to you by Yahoo Finance and Yahoo Sports, looks beyond the latest sports business headlines, analyzes all the need-to-know news - the teams, trades, and billion dollar deals - so you and your portfolio will win BIG.

Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff.