Netflix, Disney stocks hit 52-week highs. Here's why.

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Shares of Disney (DIS) and Netflix (NFLX) are trading to new heights, reaching 52-week highs. Disney's stock is being propelled by the successful implementation of the company's turnaround plan, robust free cash flow generation, and strategic partnerships within sports streaming. Meanwhile, Netflix's stock is thriving due to subscriber growth, increased revenue streams, and the recently announced collaboration with WWE to explore gaming opportunities.

Yahoo Finance's Alexandra Canal breaks down the details.

For more expert insight and the latest market action, click here to watch this full episode of Morning Brief.

Editor's note: This article was written by Angel Smith

Video Transcript

SEANA SMITH: Two stocks that we were watching here this morning and that's Disney and Netflix. Both of those names hitting fresh 52-week highs this week. Now we have seen two though very different narratives play out at these two companies so far this year.

So we want to bring in Yahoo Finance's Alexandra Canal, here to explain some of that action. And Allie, let's start with what you're seeing from Disney.

ALEXANDRA CANAL: Yeah. So Disney-- a very interesting story considering last year we were at multi-year record lows, but we're hitting that 52-week high, shares trading just above 120 bucks a share.

Year to date, they're up 34%. If we take a look at a year chart, they're up 27% I would say. And you're seeing those multi-year record lows happening around the fall of last year. And there's a full reason why-- a few reasons why analysts and investors are pretty bullish on the stock at large.

So let's tick through some of those reasons. Number one being the fact that the turnaround plan that we're seeing from Bob Iger, it's beginning to take shape. We've seen the purchase of Hulu, which a lot of analysts on Wall Street think is going to be really lucrative when we think about subscriber acquisition.

Hulu has a lot of really great programming. That if you pair that with Disney Plus, it's a really attractive offering for consumers. We've also seen Bob Iger really double down on the fact that they want to produce quality content over quantity.

They've already scrapped some projects there. And they also are committing to different initiatives like the password sharing crackdown. Bloomberg Intelligence was out with a report that the password sharing crackdown could add $2 billion in revenue for the company.

So that's certainly a positive moving forward. And that's all contributing to really strong guidance when we think about earnings and free cash flow. That is important because it really is about profitability at the end of the day.