Tesla’s (TSLA) Cybertruck certainly turned heads when it was unveiled in 2019. With its futuristic design and bold promises, it immediately captured the attention of both Tesla fans and the general public - in both a good and bad way. With Cybertrucks now coming off Tesla’s assembly line, it remains divisive: Some call it innovative; others say it's just plain ugly.

Regardless, there are currently 11,688 Cybertrucks and counting now on roads. But with numerous production delays, recalls, and questions about its real-world utility, some investors are concerned the Cybertruck is quickly losing its appeal.

“There's a lot of unmet demand still there for the Cybertruck,” Yahoo Finance Senior Autos Reporter Pras Subramanian said. If Tesla wants to hit their “$50,000 price tag, they're going to have to keep driving down their industrialization costs.”

It’s costs, among other things, that have concerned investors of late. Despite recent gains, Tesla remains under pressure as investors reassess the kind of growth and stability the company can achieve, particularly as EV sales across its lineup decline. Cox Automotive's latest EV sales report found that Tesla’s share of US EV sales fell below 50% for the first time as Ford (F), Kia, and BMW saw growth.

Yahoo Finance takes a closer look at why the Cybertruck is as polarizing as it is and whether it has the potential to be a strong player in the EV market.